SALT N PEPA magazine advert

The Rolling Stones Magazine Advert...

This is a close up of the DVD cover on the advert. It shows people what to look for in the shops.
The advert also shows the date that the DVD is in store and the website for the store it's in.
There's normally a punch line to attract the target audience. For example young children or older people.
A picture of the artist is normally in the center of the advert to attract people's attention and allows them to be familiar with the new things they're releasing.

Steps DVD Case...

The inside of the DVD cover shows all the albums they have released over the years. This shows their success and shows their career highlights. It also shows the dates of their Gold tour which was their final tour. The music videos show what their tour would be like and what people can expect when going to see them live.



The back of the DVD cover tells the audience what people can experience from the DVD by writing a blurb. It also shows a list of songs which you can watch the videos for and tell you how long each song runs. It also contains still images from each video show all the different members of the band. It also has a barcode, website and copyright information.
The front cover has a picture of the artists in costumes related to the DVD title, 'Gold'. It shows all the members of the band has a clear title of the band name.

This would be for our DVD cover because it shows the artists and the two main people in the video.

It shows their costume they wore for the video and their movements and pose shows their personality which appears in the video.

This photo would be for the back DVD cover, we picture it as underneath the writing. It shows another location of the music video for people to see what our video is like.




We want this picture to be repeated along the binder of our DVD

Review

Genre Characteristics- Clothing matched the genre, different locations, dancing, hair and make up, bright colours.
Visuals/Lyrics- Lip syncing was good, didn't really reference the lyrics.
Visuals/Music- Dancing, flashing lights in time with the music, editing also in time with music- jumping between lips.
Need to sell artist- showed more than one ability by dancing, a lot of screen time for both artists.
Intertextuality- None
Voyeurism- Obejctification- close up on lips.

Still images.

These are pictures we took while we were filming.

Analysis

Good lip syncing with the music, even though there wasn't too many lyrics but still a good job. (Y)
Dancing was synced with the music very well. Dance routine was really good, used all the space of the camera shot.
Changes of location was well done aswell, good transitions.
Extreme close-up was very good, the way they changed colour. Good use of voyeurism.
Genre is clear with use of costume, e.g. hats, clothes.

P3-12

P3-11

1. Held steady shot
2. Used variety of shots
3. The material shot was appropriate to the task set
4. Mise-en-scene was selected well -Costumes selected very well
5. Editing was done cleverly especially with colour and black and white editing of the lips
6. Used black and white effect
7. Edited appropriately lip singing in time and really good.

• The music video fitted the genre.
• Visual music fitted with the video
• Sold the artist with costumes and dancing
  

We thought the video was cleverly done with the limited time and they have fitted loads in the short space of time. The different locations, props and costumes were chosen effectively and was very entertaining to watch. :)

Group P3-14 Evaluation

Overall we thought this music video was well suited to the genre and a good effort was made. It suited the genre as there was dancing and a performance in a distinct location. We liked how the props were incorporated in the video with the use of lights, hats etc. The video seemed fun and bubbly and fitted in with the song. There were jump cuts between the lights and the the performers which showed variety and this fits in with Goodwin's point about the visuals fitting in with the music. The close up of the lips in the song gives the viewer the pleasure of looking.

Final Music Video

Story Board & shot list

Our story board and shot list explain what camera angles/shots we have used, the props we are using, what people are in each shots, etc.

How our music video relates to Goodwin's 6 points.

Genre characteristics:

The genre is Hip Hop and the conventions of a Hip Hop genre music video is usually girls being the dominant, main feature like our music video.
We will be using low/high angles while they are on the tables which is used in Hip Hop videos to give a variety of shots.
WE are hoping to make the location where we are dancing on tables as dark as possible to create the image of a Hip Hop video as they commonly use dark settings.

Visual/lyrics:

From the lack of lyrics as we only have minimal words, we haven't related our lyrics to what you see as the lyrics have no meanings.

Visual/Music:

During the song it has a moment of a fast beat for 3 seconds. We plan to have a flick through of footage which changes at each beat.
Also, when the beat in the song starts we want to change the scene as it shows the change.

Need to sell artist:

Our artists in the music video appear attractive as they are strutting towards the camera and the close-up of the lips in red can appear as sexual by the colour and closeness.

Intertextuality:

It's inspired by Hip Hop artists in general as we want it to show the same conventions.

Voyeurism:

It is pleasurable to watch as it's entertaining to watch people dancing. The close-up of the lips can be enjoyable to watch as it can appear as fairly sexual.

Mise-en-scene of our music video.

Mise-en-scene:

- location/setting
- lighting
- costume
- make-up



Location/setting:

We wanted to film on the roof of the college but the site manager said we couldn't because of safety reasons. Therefore, we to plan film the first part of the music video in college on the stairs near the reception/the corridor outside our classroom.
We also plan to film in the refectory/empty classroom.

Lighting:

Mostly natural lighting maybe disco lights to add in extra effects.

Costume:

The costumes the 2 main people are wearing will be matching (Heels, leggings, hoodies, etc)

Make-up:

red/pink lipstick for the close up of the lips.
Natural make-up for the rest.

Plan of Editing for our music video...

0-0.4 - Close up of Lips only singing the lyrics "Ahh Push It"

0.4-0.7- Zoom out of the second persons lips into a long shot of two artists showing costumes.

0.7-0.23-Walking towards the camera down stairs and the corridor, flashing between artists.

0.23-0.30-Close up of the Lips (repeat of 0-0.4) during this time, close up of faces singing to lyrics "get up on this"

0.30-0.40-Dancing on the tables with low/dark lighting with 5 multi-colored disco lights. Consisting of high and low angles .

0.40-0.44-Slow editing from the first artist to the second.

0.44-0.46-Fast editing, quickly flashing to each artist again but as the lyrics get faster so does the editing.

0.46-0.51-Both artists come together leaning towards the camera. Mid/Close up shot.

0.51-1.00-2 counts of 8 dance routine beginning with the artists backs to the camera.

Conventions Of An R & B Music Video....

Will Smith: Miami...



Conventions...
- beautiful women ( to be looked at, not serving a purpose) - Voyeurism
- cars/boats (expressing money)
- party theme
- wealth
- glamourous lifestyle
- holidays/location
- party/disco lighting
- hotels
- high technology
- women dancers

these conventions are the typical expectations of an audience looking at an R & B music video, therefore when we come to record our music video we will consider these.

Practice Lip Sync Editing...

In this lesson, we used a previous media studies group music video to edit so we can practice using the tools, etc on final cut.

When we were editing, the footage from the recording was out of timing with the song so it was hard for us to get the song and footage in place so we did the best we could to fit it in.

This lesson, we learnt how to mark in and out with final cut. This was good practice for us when we come to editing our music video as we now know what to do on final cut.

We found editing straight-forward and easy so hopefully it will be easy on our music video.

Lip Sync Music Video Ideas...

Possible Locations:
- Roof
- refectory/empty classroom

Beginning:
Close up of fiona's and yasmin's lips while singing 'Ah' and 'Push it' in turns.

When the beat comes in, fiona and Yasmin start walking down from a long shot, strutting.
While strutting, they start lip syncing 'oh baby baby' (roof)

In refectory or empty classroom, fiona and yasmin dancing on tables - low angle/high angle shots.
If in the refectory, camera women gets shots of peoples shocked faces.

Collage of six still shots, leading into each location of live action.

When the main lyrics are on (push it, oh baby baby, ah push it) we would like to have the lyrics appear underneath the footage in a colourful, 80's style.

Costume:

- black leggings

- leg warmers (grey and white)

- heels (black)

- hoodies